LinkedIn is still the place for people to connect with each other for work. It is getting even better because it is adding things to its Live Events. Now people can do live streaming with audio, which is really cool. This makes the Live Events on LinkedIn more fun and easier to use. LinkedIn is really good at helping people network with each other for work. It just keeps getting better. The new live streaming with audio on LinkedIn Live Events is a deal.
What is new in LinkedIn Live Events? LinkedIn Live Events has some things. The people at LinkedIn are always trying to make LinkedIn Live Events better. So they have added some features to LinkedIn Live Events. These new things in LinkedIn Live Events will help people use LinkedIn Live Events in a way. LinkedIn Live Events are a way to connect with people on LinkedIn. The new things in LinkedIn Live Events are very useful for people who use LinkedIn Live Events.
Audio Rooms Integrated into LinkedIn Live
LinkedIn has stopped using its Audio Events feature on its own. Now it is a part of LinkedIn Live. Now, users do not create only audio sessions. Instead, LinkedIn users stream using tools. They just use a picture that does not move in place of a video to make it seem like they are only talking. This change started in December 2024 with LinkedIn Live and the Audio Events feature from LinkedIn.
Enhanced Live Event Ad Features
LinkedIn has done something to help people see things more clearly. They made some good ad formats that are perfect for telling people about Live Events.
Thought Leader Ads – Promote a member’s post about your Live Event directly from your Company Page.
Sneak Peek Videos – Share short, 30-second glossy previews of upcoming events either before or during broadcast.
You can get to the people you want with the Advanced Targeting Options. This helps you reach the audience by targeting the region, the industry you are looking for, the roles you need, and other things. Advanced Targeting Options make it easy to find the people.
Expanded In-Stream Video Ad Program (“Wire”)
The “Wire” program is really useful for brands in the United States and the European Union. It lets them show video ads to people while they are looking at content from publishers they trust. This means that LinkedIn can now show ads to people in places, not just when they are looking at their own feeds. The “Wire” program is a help for brands that want to reach more people on LinkedIn.
Why These Updates Matter
Creating an event is now a lot easier. We can combine formats under LinkedIn Live. This makes planning a lot simpler. It is easy to integrate audio and video events. The best part is that events are recorded automatically. This means we have a lot of opportunities to create content after the event is over. LinkedIn Live events are really helpful for this.
Richer Promotional Tools are really cool. They have these things called Thought Leader Ads and sneak-peek clips that help get people excited about an event. This means you can make people look forward to what’s going to happen. Also, the tools are better at making sure the right people see your stuff, like professionals who care about what you’re talking about. Richer Promotional Tools make it easier to get your message to the people, which is pretty useful for your event.
When people think about events, they want them to be seen by a lot of people. Events can get attention and be taken seriously with the help of ads and more places to show them. This is really important for business-to-business events and big industry gatherings. Events, like these, can really benefit from being seen by people and having a good reputation.
Quick Overview Table
Here are the features of LinkedIn and what they do.
- Unified Audio via Live: This feature lets you have audio-only events on LinkedIn Live with some visuals.
- LinkedIn has something called Thought Leader Ads.
- Thought Leader Ads promote posts from company pages as event ads.
- The company also has Sneak Peek Videos.
- These Sneak Peek Videos are like previews that are shared before or during live broadcasts.
- Advanced Event Targeting is another feature.
- Advanced Event Targeting helps you find people by looking at where they are from, what they do, what industry they are in, and so on.
- There is also something called In-Stream Video Ads, which is also known as Wire.
- In-Stream Video Ads or Wire lets video ads appear in the content of publishers for brands, in the United States and the European Union.
Final Thoughts
LinkedIn’s latest event enhancements offer creators, brands, and marketers richer tools for virtual engagement—streamlining formats while boosting promotional power. Audio-only sessions remain, but now fit within a unified, multimedia-friendly framework that supports recordings, dynamic visuals, and targeted reach.
